Cameron Dieterich
Cameron Dieterich
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Mammut

Campaign Marketing, Producer, Writer | Retail
Switzerland-based Mammut manufactures top-notch mountaineering and trekking equipment, and REI was key in introducing the brand to the States. Over the years, the relationship grew and Mammut began producing all sorts of exclusive gear and apparel f

Switzerland-based Mammut manufactures top-notch mountaineering and trekking equipment, and REI was key in introducing the brand to the States. Over the years, the relationship grew and Mammut began producing all sorts of exclusive gear and apparel for REI customers.

In 2015, REI and Mammut partnered to develop and launch an exclusive collection of women's outerwear. The challenge in marketing these products was to strike a balance between the two companies' brand sensibilities. The resulting campaign began with

In 2015, REI and Mammut partnered to develop and launch an exclusive collection of women's outerwear. The challenge in marketing these products was to strike a balance between the two companies' brand sensibilities. The resulting campaign began with a landing page for the products, then expanded into social channels and in-store promotion, which led to a complete sell-through of inventory.