NYX Cosmetics (a division of L'Oreal), is one of the largest beauty brands in social media. A key to this branding success is their annual online contest to crown the Beauty Vlogger of the Year.
Contestants participate in a series of makeup challenges and the top 6 are flown out to Los Angeles to compete in the finals.
The first FACE Awards show was the keynote event at the International Make-Up Artist Trade Show and hosted by Perez Hilton.