Cameron Dieterich
Cameron Dieterich
As the market evolves and advertising trends change, many retailers are exploring new ways to blend traditional and digital marketing. Sam’s Club is no exception.
Thanks to a subscription-based model requiring customers pay a yearly membership fee, Sam’s Club acquires an ample amount of customer data before they even complete their first transaction.
The combination of this upfront data along with the buying habits of long-term Members, the Marketing department has some sophisticated tools on-hand to properly target their wide audience.
Direct mail and in-club printed pieces serve as the foundation of a campaign. From there, additional channels are explored/developed. A typical campaign will be featured in print, digital, TV, radio, and social.
Once the strategy is defined, the real fun begins! Our agency works closely with the Marketing team to bring these concepts to life through design, photography, video, and animation.