Sam's Club Outdoor Furniture

As they enter their local clubs, Members are greeted with the latest and greatest in outdoor living solutions, all with the quality and affordable price point they have come to expect.

The merchandising of each of these products requires inspirational photography for packaging, store signage, and dotcom item pages. In prior years, this was accomplished through a location shoot during the hottest time of the year. And let’s face it - the options for this type of location photography in Arkansas aren’t necessarily inspirational.

Working with the Creative Director of Private Brands, we developed our own in-studio shooting solution. By layering the image with various real elements and appealing styling, it becomes a challenge for the eye to distinguish where the practical set ends and the stripped-in background begins.